Retail buyers are paying closer attention to specialty food than ever, and the numbers back it up.

According to the Specialty Food Association, U.S. specialty food sales reached $207 billion, continuing steady growth as consumers seek premium, differentiated products that feel intentional, giftable, and experience-driven.

This shift matters for retailers.

Today’s shoppers are gravitating toward products that:

* Feel elevated but accessible

* Work for gifting and personal enjoyment

* Stand out from mass-market offerings

* Deliver strong margins with minimal education

That’s where Nectar of the Vine fits in. We sit at the intersection of gourmet, gifting, and modern cocktail culture, making us a natural add-on purchase and a strong seasonal performer.

As retailers finalize spring assortments, now is the time to introduce products that meet evolving consumer demand while still standing out on the shelf.

If you’re interested in carrying Nectar of the Vine or would like wholesale details (we have super strong margins!), comment below or message us directly at Kathy@nectarofthevine.com. We’d love to support your spring planning.